Youtube New Algorithm…..Is Disturbing….Here’s Why

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I am no expert on Youtube or Google’s Algorithm.
Neither do I have a Ph.D is analyzing data.
I’m just a simple uneducated South Indian villager who lives in a forest and tries to make a living online.
However, I have noticed this phenomenon.
Read it and tell me if I am right or wrong.

YOUTUBE OF YESTERDAY……

Once upon a time if you have 10 million subscribers,
You work hard
Spend time + money + effort
You create original content
You edit the video + sound + effects
Add proper tags + description + a great thumbnail
Employ the services of professionals to make your video great
Upload the video
All your 10 million subscribers would be notified about it
They would watch your video
You would get millions of views
You worked hard
You made tons of money for it
You = Making Money = Happy
Viewers = Fresh Content = Happy
Youtube = Not happy

YOUTUBE OF TODAY

If you have 10 million subscribers,
You work hard
Spend time + money + effort
You create original content
You edit the video + sound + effects
Add proper tags + description + a great thumbnail
Employ the services of professionals to make your video great
Upload the video
And then…..
FEW subscribers will get notified….
SOME subscribers will watch your video
YOU = Less Views = Less Money = NOT Happy

You scratch your head
What’s happening?

Ahhh…Look…
Special offer…
Pay USD $10 special offer & get 10,000 people to view your video…
Tempting offer!

After all…what is USD $10?
You pay USD $10….
10,000 views!
You get a release of dopamine
Success!
You pay another USD $10 to boost that video
Suddenly the numbers shoot up.
Now you are super happy.
Now you have millions of views.
Now you are going viral!

So now…

What is so disturbing about this trend?

YouTube has adopted Facebook’s strategy.
You can have 10 million subscribers
But every video you post,
Less and Lesser subscribers will view your video
BUT
You can ensure the maximum reach
ONLY and ONLY
If you pay

The more you pay, the more people will see it

So in other words
You give me your creativity
You give me your time
You give me your effort
You give me your content
To get people addicted to my platform
To increase my brand worth
But AFTER you did all this
YOU pay me so that
So that I pay you.

Isn’t that strange?

Oh… and did I forgot to mention….
Whenever Youtube feels like it…they can change their policies, payment plans and even block & delete your channel — if and when they want?

No questions asked…..

Sounds like a Win-Win Situation right?

Loy Machedo

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ABOUT ME: Google My Name | SERVICES: ThinkPersonalBranding.Com | EMAIL: loy@loymachedo.com | WHATSAPP: +66–92–541–4784

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