Why A Sense Of Urgency Matters….

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I usually get clients who use this common statement…

  • “I don’t know what to do”
  • “What do you think I should do”
  • “I am not sure if I should or shouldn’t…..”

I patiently listen to their statements & justifiable reasons to support their ‘genuine’ state of affairs. Once they have completed their say, I give them either of the 3 hypothetical example.

  1. Your child/mother/father/loved one has been hit by a vehicle and is now bleeding profusely on the road and would die if not taken to hospital. What would you do next?
  2. You were walking down the streets far away from your house and you suddenly stepped on a snake and got bitten by it. You are alone on the road. What would you do next?
  3. You are at a shopping mall and there is a gentleman who is on stage who states that whomsoever comes up right now can pick up this gift hamper worth $1,000 — no gimmicks, no catch, no terms or conditions. You grab this gift hamper and its yours. What would you do next?

In all the 3 hypothetical situations, the response I generally receive is that of immediate action. They seldom if ever give me answers like

“I don’t know what to do”

“What do you think I should do”

“I am not sure if I should or shouldn’t…..”

Because they are fully aware that inaction or delayed action will result in a very painful result for them. So that is why they act immediately without any thought if they are right or wrong. What is important is TAKING ACTION.

Its amazing how the human being works.

When there is a lack of urgency and importance, people give all the justifiable excuses, reasons and statements to support inaction, waste time & talk nonsense.

However, when their ass in on the line or they have something really important they may lose or suffer massive amounts of pain — my clients ALWAYS take action.

So the next time you find yourself giving justifiable and genuine excuses — give yourself this hypothetical example and mentally check your response. You will know what I am saying is true.

Bottomline — Stop bullshitting yourself buddy. Its all a matter of having a Sense of Urgency.

Loy Machedo

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ABOUT ME: Google My Name | SERVICES: ThinkPersonalBranding.Com | EMAIL: loy@loymachedo.com | WHATSAPP: +66–92–541–4784

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