I started my brand online with the following:
- Assembled Windows PC worth $300
- Cheap Webcam which I purchased for $10
- My PC speakers were creative speakers which I purchased for $8
- My software for video editing was the free windows movie maker
- My backdrop was the dirty wall of the rented apartment
I knew that my set up wasn’t the best in the world.
I was pretty sure there was much better technology out there but frankly — I couldn’t afford it.
However, my goal was to do the best of what I could do with what I had.
And I was determined to upload the best of what I could with what I have.
Today, I create content online with the following tools:
- State-of-the-art iMac with a basic studio set up with all upgrades to the tune of $5,000
- My backdrop is surrounded with a library of books & Educational material worth $750,000
- I do my recording in my private rented villa
I am very aware that my set up isn’t the best in the world.
Even though I have limited resources, there is no limit to how much I can spend upgrading myself to having the best technology in the world.
But my goal is to do the best of what I can do with what I have.
And I strive to upload the best content of what I can possibly upload.
MORAL OF THE STORY
Its not the technology, the toys or the latest software that will catapult you to becoming the best in the world. It is the implementation of a smart, simple & sustainable strategy coupled with the daily grind, the consistent action & the laser like focus of hard-hard-hard-hard-hard work.
I became a powerful personal brand online NOT because of the HD-Camera or the state-of-the-art iMac or the intelligent editing software. I became this powerful personal brand because of the content I put out. And that quality content came from doing the best of what I could with the limited resources at my disposal.
And if still in doubt — go visit someone without fingers, without eyes, without limbs or without the ability to speak and who still achieve far more than what you do. And then ask yourself — so whats your excuse now?
“I complained with sadness about the pair of shoes I didn’t have on my feet….until I crossed paths with a man who was happy and grateful…but didn’t have a pair of feet.”