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Year 2008

  • Assembled Windows PC worth $300
  • Cheap Webcam which I purchased for $10
  • My PC speakers were creative speakers which I purchased for $8
  • My software for video editing was the free windows movie maker
  • My backdrop was the dirty wall of the rented apartment

I knew that my set up wasn’t the best in the world.
I was pretty sure there was much better technology out there but frankly — I couldn’t afford it.
However, my goal was to do the best of what I could do with what I had.
And I was determined to upload the best of what I could with what I have.

Year 2018

  • State-of-the-art iMac with a basic studio set up with all upgrades to the tune of $5,000
  • My backdrop is surrounded with a library of books & Educational material worth $750,000
  • I do my recording in my private rented villa

I am very aware that my set up isn’t the best in the world.
Even though I have limited resources, there is no limit to how much I can spend upgrading myself to having the best technology in the world.

But my goal is to do the best of what I can do with what I have.
And I strive to upload the best content of what I can possibly upload.

MORAL OF THE STORY

I became a powerful personal brand online NOT because of the HD-Camera or the state-of-the-art iMac or the intelligent editing software. I became this powerful personal brand because of the content I put out. And that quality content came from doing the best of what I could with the limited resources at my disposal.

And if still in doubt — go visit someone without fingers, without eyes, without limbs or without the ability to speak and who still achieve far more than what you do. And then ask yourself — so whats your excuse now?

“I complained with sadness about the pair of shoes I didn’t have on my feet….until I crossed paths with a man who was happy and grateful…but didn’t have a pair of feet.”

Loy Machedo

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ABOUT ME: Google My Name | SERVICES: ThinkPersonalBranding.Com | EMAIL: loy@loymachedo.com | WHATSAPP: +66–92–541–4784

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